I like to think of myself sss a foundation guru. I’ve gotten to try just about every one of them out there and I still get so eager to see when a new range is released. But every time a new foundation line comes out, its a struggle of which is the right shade for me? What is my color? Am I warm, neutral or cool toned? I used to never get the right shades for me then go home disappointed when the foundation just wasn’t quite right. Over the years of testing and trying and finding my shades, I’ve got some tips about how to pick them out for yourself and what to look for when finding a range to try.
ASSESS YOUR SKIN TYPE
What is your skin type like? Are you oily, combination skin or normal? Depending on what your skin type is and what kinds of needs you are looking for depends on the formula to look for. Usually when shopping online for foundations, you can click the description of the product and it can tell you who the foundation is best for. When shopping on Bloomingdale’s, it says something like “Who it’s for: Normal to oily skin.” which is super helpful when seeing if a formula works for you. You can also look for shade ranges that offer added skincare benefits or mention how it is formulated to wear on the skin. For the Skin Long Wear range, it is non-acnegenic and has natural mineral powders helps control excess oil and shine. It also has moisture-binding glycerin for refreshing hydration – which is often a concern in a long wear foundation.
MATCH YOUR UNDERTONE
When shopping for foundations look for a range that offers not only a wide color range but also undertones – like warm, neutral or cool. Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15 comes in 30 shades with different tones to get a more exact match like Cool Honey, Golden Honey, Honey or Natural Tan so when you go to find your range you can find which suits your undertone best. On Bloomingdale’s they mention that the pigments are precisely balanced by artistry expertise to match skin’s top tones and undertones – sounds legit to me.
An undertone and skin tone are two different things to remember when shopping for a foundation. Under the skin is your undertone, an easy way to remember. During the seasons, especially Summer or Winter when you may be more tan or fair, your skin tone can change. But, your undertone never does. Cool undertones contain more blue. Neutral undertones are versatile and can wear neutral, warm or cool foundations and are between yellow and blue. Warm undertones are a little more on the yellow side.
How do you know if you have cool, neutral or warm undertones? Check your veins. If you have purple or blue veins, you’re cool. Blue or green, then you’re neutral. And green or olive veins, when you have a warm undertone. In the Skin Long-Wear Weightless Foundation range, there are foundations with different undertones so you can get a more exact match.
MATCH YOUR SKIN TONE
Now that you’ve got your undertone figured out, lets tackle the skin tone. While your undertone is always the same, your skin tone will be different. In the Summer, I tend to have a little tan so I wear a foundation shade darker than the ones I reach for in the Winter. If I find a formula I love, I usually own two shades of that foundation and can mix them to get the perfect color all year long. I wear SPF everyday, so my face is always lighter than my body so I color match by looking at my chest and not my face. If I am testing in person, I’ll apply a little bit of the foundation to my chest then take a selfie in store lighting and find a window for natural light to see how it really looks and photographs.
Bobbi Brown’s Skin Long-Wear Weightless Foundation comes in 30 shades so you’ll have a wide range of colors to choose from to find a more exact match, and you know how I said I always wear a SPF? Well, this formula has SPF 15 in it as well so you’re getting the coverage of foundation with the benefits of sun protection.
WHAT DO YOU NEED IT TO DO?
Ok so you’ve got the shade down, your under tone and you know your skin type. But what do you need it to do? Depending on the seasons or the weather or where I am going, I switch up my foundation routines. Luckily as a beauty blogger, I get to try so many but if you’re investing in a quality product you want to look for something that works well in your life all the time. If you want something with full coverage, Bobbi Brown’s Skin Long-Wear Weightless Foundation has a 16-hour wear, with a natural, matte finish that’s comfortable, breathable, and weightless.
Hopefully this helps when deciding which foundation color and undertone to buy. If you’re still not sure, you can chat with a Bobbi Brown specialist online through Bloomingdale’s website to help make any purchases online.
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This post is in collaboration with Bloomingdale’s and Bobbi Brown. All opinions are my own.