SHOP THE BRAND
Have you heard of RE/DONE denim? If you haven’t, get hip! It is one of the coolest denim brands that I discovered in 2014. I was at an event hosted by Alessandra Ambrosio and learned about her husband’s new denim brand. The concept is cool – old vintage denim thats been deconstructed and reconstructed or RE/DONE to have the cut and fit of modern jeans. You get the best of both worlds, the feel of vintage denim without the weird fit. Here’s a bit more from the brand
RE/DONE is not a denim company. RE/DONE is the first luxury label that was born online and grown as an e-commerce brand, founded by Sean Barron and Jamie Mazur. But more than that, RE/DONE is a movement – a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion.
Vintage Levi’s denim carries, within its stitching, stories of years of wear – a history of a past life. Its travels have been recorded in the frayed pockets, the whiskered coloring, the torn knees, and the faded denim. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. Like a fine wine, the Levi’s denim only gets better with age.
Our RE/DONE jeans are a celebration of the Levi’s jean’s past and a continuation of the jean’s individual story. We take the vintage denim apart at the seams, repurposing it as the fabric of our new jeans. We launched with one mid-rise modern skinny fit, and one irreverent, perfectly slouchy, borrowed-from-the-boys relaxed fit and have since added a perfect belly-button skimming high-rise cut. We are proud to manufacture our jeans in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind.
RE/DONE is committing to giving our customers the completely unique experience of self-curating their vintage denim purchase. The pair you select on our website is the pair that you will receive at your doorstep. We simplify the tedious process of searching for hours or days to find the perfect looking vintage jeans, then having to find a “denim” tailor to modernize the fit, yet give you that same personalized experience, ultimately taking individuality a step further than anyone else.
These jeans have both vintage character and modern fit. With them, you’ll never have to sacrifice personality for shape.