Social media is a huge part of my career – both as an influencer and as a brand. From years of creating content and posting on social, I’ve learned plenty of useful tips for better planning my content. Many of my followers have reached out for social media guidance for personal and professional advice, so I figured I’d lay it all out in one blog post.
Just keep in mind — it doesn’t happen overnight and the first thing to always remember is to be patient. The only thing you can control is the type of content you’re creating and how engaged you are with your audience but you cannot control the number of followers you have. So focus on the ones you have and be patient that new ones will come.
Putting in the time and the effort will eventually lead to the results that you want, but there are some ways to make the process feel more seamless.
Keep on reading for some of my tips on how to plan out your social content and watch your platforms grow.
Build a Content Calendar
Creating and implementing a content calendar is essential if you plan on posting frequently. Rather than overwhelming yourself with ideas or spending hours on thinking of what to post next, just make it easier for yourself by having it already set in stone.
If I am shooting multiple outfits or beauty photos in one day, I like to plan before the shoot what type of content I want to have for my feed so I can be sure to capture those shots. This will help so that when I am creating the content, I’ll be getting what I need for my feed instead of shooting content without an end goal in mind – then figuring out how to share those images.
If I have a trip coming up, I like to think of what shots I’d like to get ahead of time. This helps because then when I get back home, I didn’t miss a moment I really wanted to capture and share.
From there I like to plan everything at in advance if possible. I generally know what type of content I want to be sharing and this helps if you’re working a full time job and doing your social platforms in your free time so that while you’re at work all you have to do is post and not think about what to share that day.
Use Scheduling and Planning Platforms
Once you have your content shot, it’s time to organize and schedule it. There are plenty of scheduling platforms and apps that stop you from manually having to do this step.
You can also use it to plan out your Instagram Stories since a lot of users are starting to post more content on there these days. There are also platforms that you can use to schedule posts on Twitter and Facebook as well if you’re also trying to expand your brand on those networks.
I know that some people feel don’t feel that using hashtags are as beneficial as they once were, but I beg to differ. I strongly believe that hashtags are still a great way to boost engagement and grow on Instagram, as long as they’re used the right way.
I have an entire blog post on some general hashtag rules that I follow in order to attract my audience and potential followers. Always make sure that hashtags make sense for each specific image and don’t use so many that it’s overbearing in a caption.
- Pre-plan the content you want to shoot so you know exactly what is coming up on your feed
- Use planning and scheduling apps like Planoly or organize your feed, pre-write your captions and schedule dates for them to go live
- Try and have your content set one week prior so that you don’t have to stress about what to post daily
What are some of your go-to social media rules? Let me know in the comments below! I’d love to hear them.